Every channel, one profile
Online ordering, kiosks, and the register all write to the same guest, at every location.
Guest CRM for restaurants
Every online order, kiosk visit, and tab at the register builds one profile per guest, with no sign-up form. See who your regulars are, notice who’s gone quiet, and bring them back with an offer.
Your guest list, not a marketplace’sOnline, kiosk & register
CRM · customer relationship management
In a restaurant it just means knowing that MCMaya at table 12 has been in 23 times, always orders the smash burger, and hasn’t missed a Friday since spring.
Guest CRM keeps that memory for every guest who orders, automatically.
Your guest listYour regulars,
Your regulars,
at a glance.
Every guest who orders, grouped the way you already think about them: the regulars, the first-timers, and the ones who’ve gone quiet. Any group is one tap from an offer.
10 regulars
178 visits and $6,375.95 between them. The people worth knowing by name.
One guest, every channelNo sign-up?
No sign-up?
Still a regular.
Guests are recognized by their phone number and the card they pay with. Watch a walk-in become a profile.
Step 1 of 3
They tap a card at the counter.
No phone number, no sign-up. The guest still gets a record, known by the card they paid with, and their visits start counting.
Bring them backA comeback,
A comeback,
start to finish.
Follow one guest from gone-quiet to back at the counter, without anyone on your team lifting a finger.
Day 60 since his last visit
Marcus hasn’t been in for 60 days.
Seven visits, then nothing. Guest CRM notices the gap, so you don’t have to keep a list in your head.
Set it once. It keeps going.
Automations watch every profile and send the right offer at the right moment, by text or email, only to guests who opted in.
- 60 days after a guest’s last visit,send a win-back offer.38 sent this week · 9 came back
- The day after a first visit,say thanks with a reason to return.112 sent this week · 31 came back
- When a guest is 50 points from a reward,tell them they’re one visit away.64 sent this week · 22 came back
Anatomy of a profileThe whole story,
The whole story,
on one page.
Open any guest to see what they order, where, how often, and how many points they’re holding. Each detail lights up in turn.
- 1Contact & consentName, phone, and email, plus email and SMS opt-ins the guest chose themselves.
- 2Numbers that add upVisits, spend, and average per visit are worked out from orders, so refunds and merges can’t knock them out of step.
- 3Every visitOrders grouped by day and location, with what they had and where they sat.
- 4Points, with a paper trailEvery point earned, redeemed, or adjusted, with the order and the note behind it.
- 5Tidy-up toolsEdit details, adjust points, merge a duplicate, or erase a guest on request.
Built to be trustedClean data.
Clean data.
Clear consent.
Opt-ins they chose
Email and text consent start off. Guests turn them on themselves, and only they get offers.
Merge duplicates
Found the same guest twice? Merge them, and their orders move onto one record.
Points you can fix
Add or remove points with a note, so goodwill gestures and corrections leave a trail.
See who came back
Every offer and automation shows how many guests it brought back, not just how many it reached.
Erase on request
Delete a guest’s personal details and saved cards. Their orders stay in your sales records.
FAQGuest CRM,
Guest CRM,
answered.
Straight answers about setup, pricing, and how the pieces fit together.
Ask us anythingWhat is a restaurant CRM?
A restaurant CRM (customer relationship management) keeps a profile for every guest, built from their orders, so you can see who your regulars are, how often guests come back, and who has lapsed, then reach out with offers that bring them back. Order ’n Go’s Guest CRM builds those profiles from online ordering, kiosks, and the POS automatically.
Where does guest data come from?
From every order. Online ordering, self-order kiosks, and the Order ’n Go POS all attach orders to the same guest profile, across every location you run.
How are guests matched?
By phone number: each restaurant has one profile per number. A guest who pays by card without giving a number gets a card-only record, which folds into their profile the first time that card and their phone number appear on the same order.
Do visits and spend stay accurate?
Yes. They’re calculated from the guest’s orders rather than stored as a running count, so refunds and merges are reflected automatically.
Can guests manage their own details?
Yes. Signed-in guests can update their name, email, and address and turn email or text offers on or off from your ordering site. Consent always starts off.
Can I send offers to my guests?
Yes. Choose an audience like lapsed guests, regulars, or first-timers, pick an offer, and send it by text or email. Or turn on automations like win-back and first-visit thank-yous so they go out on their own. Only guests who opted in receive them.
Who owns the guest list?
You do. Guests ordering directly from you are your customers, not a marketplace’s.
How does it connect to rewards?
Points live on the same profile. Every profile shows the current balance and a full history of points earned, redeemed, and adjusted.
One platform
Better together.
Every product shares one menu, one customer list, and one order stream.
You remember the faces.
We’ll remember the rest.
See your own guest list come together in a 30-minute walkthrough.
No marketplace commission on direct orders · Launch in days, not months